Looking at the Honest company one of the main focal areas that requires tons of BIA is in product development. The category of products specifically that need the most BIA would be male focused product lines. The male market is currently dominated by many of the larger brands in terms of food and personal care. The Honest company wants to be in a position to cater to this market and gain market share in this category. In order to accomplish this BIA is required to help make the correct choices in terms of brand appeal and what products should be launched first. The diagram below show created data to demonstrate how the Honest company will lose revenue in this segment if they cannot establish a line of products.
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