This process of market adoption drives problem and solution for consumers. Through education from third parties the market will be aware of the harmful products that are currently in wide spread use. To help offset these products Honest will create a line of products that sets to solve the issues with the current market products and also posistions itself to obtain greater market share. The idea behind this process is to make other brands have to pivot and give Honest the opportunity to already have a market ready solution.
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