The biggest risk that cuurently exist for the male segement of products is not obtaining market share in natural products early enough. If another brand is able to dominate this segment before Honest company and can create a domino effect with the companies other segments of products. Obtaining consumer adoption in this category will allow the company to have a wide stroke on the marketplace and give them the ability to expand their other lines as a result. The male sector for all natural products is still an open market with many companies to failing to gain consumer adoption.
This diagram shows the progression of the Honest company in mitigating the risk of new product launches and also growing a following around education as a platform to create products.
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